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Mobile phone network operator Celtel Malawi Limited on Wednesday launched a business programme to be beamed on Malawi Television which the company said is designed to keep the business community well versed about activities in the business and economic sectors.
Celtel Malawi said in a statement that the programme, called Celtel Business Forum, will be aired on Malawi Television every Thursday at 7 PM. The first programme was expected to go on air last evening.
It will be featuring government and private sector representatives who will be giving their perspective on activities in their respective sectors.
“Our intention with the launch of this programme is that business people in particular and viewers in general will broaden their understanding of economic and business issues in Malawi,” reads the Celtel statement.
Celtel said the business community constitutes an important segment of its customer profile hence the introduction of the programme to act as a forum to share their success.
Celtel said the programme has taken a long time to create and thanked the already recorded guests and those to be recorded in future for their time, Kings Multimedia Productions who are producers, Top Advertising Agency and La Caverna Art Gallery.
According to Celtel, the programme will also feature various works of art from local artists as part of studio background to broaden and deepen the appreciation of local art.
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