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| Business |
| INDEbank on Super Sport 3 |
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by
Our Reporter, 19 October 2004
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08:12:25
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Indebank Limited has become the first Malawian commercial bank to advertise on digital satellite television, the bank said this week.
Depicting Malawi’s major tourist attraction areas of Mulanje Mountain, Lake Malawi and national parks, the bank links its services to the country’s traditional motto of being the warm heart of Africa.
To be beamed on sports TV channel, Super Sport three, the advert will be coming out at least twice a week during major football games particularly those involving Arsenal and Manchester United.
“We have been vigilant in terms of promoting our brand using local advertising. But we now want to catch all segments, including those who spend most of their time watching international channels,” said Indebank acting chief executive Makwemba Malonje.
He added: “Our vision is to make INDEbank a regional brand. Since there is a big football audience both in Malawi and abroad, we feel Super Sport three can help us reach our audience and realise our vision.”
The commercial features former miss Malawi Elizabeth Pullu welcoming a romantic tourist couple into INDEbank banking hall at top Mandala in Blantyre.
“Malawi is the warm heart of Africa and we are saying that at Indebank, our hearts are even warmer,” said the bank’s public relations officer Lillian Moyo.
Moyo added that exposing and promoting Malawi’s tourism sites through the advert is part of INDEbank’s corporate responsibility to the nation.
Super Sport three started running the commercial during the first week of September.
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