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by
Gedion Munthali, 07 October 2003
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08:33:01
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On a night of feasting, drinking and smoking, British American Tobacco (BAT) gave clientele of the Peter Stuyvesant brand pooled at Le Meridien Capital Hotel a delightful forecast.
Christened as a Peter Stuyvesant escapade, BAT Brand and Research Executive Tiwonge Newa said the exclusive smokers event was organised as a shrug of gratitude for the hand given to the brand over the years.
“BAT Malawi has witnessed tremendous growth in the Peter Stuyvesant sales over the last three years. Out of this, one thing is clear and stands out: The brand owes its success to you customers,” said Newa.
So it was seven hours of smoking the brand served gratis by 25 elegant beauties hired from Blantyre. The few nonsmokers settled on wide ranging liquor. For those who already came full, the cuisine on call must have touched their raw nerves.
The raffle draw, in which so many CDs were given out, put the icing on the cake. And the iced cake went to Florence Koko who carted off a DVD. Her husband Evans was by her side to share in the spoils of the lottery.
The dance capped it all.
“The Peter Stuyvesant world is international; it is a brand for social, fashionable males and females who pursue a life of fun based on endless freedom, opportunities, self expression, enjoyment and self realisation,” said Newa. “It provides pleasure beyond the ordinary.”
BAT (Malawi) Marketing Manager Lovemore Manatsa said his company would continue to provide a focused brand portfolio communicated through what he called state-of-the-art adult smoker engagement programmes.
“We will continue to demonstrate a real commitment to our consumers, commitment to Malawi society, and of course, commitment to the Malawi economy as a major taxpayer to government,” said Manatsa.
Boasting that globally BAT is the world’s second largest quoted tobacco group with brands sold in 180 markets, Manatsa said the organisation enjoys market leadership in more than 50 countries employing over 80,000 people.
“In many ways we benefit from this international association. Here in Malawi our vision is to maintain our market leadership position in both qualitative and quantitative sense,” said Manatsa.
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